A Remarkably Marketable Home: Secrets of Real Estate Staging
Staging is the marketing of a home to a broad range of buyers. However, the design should also be uniquely geared toward the demographics of the potential homeowners purchasing in the area. When I am preparing for a full home staging project I ask the realtor about the buying demographic of that particular area. They have a wealth of information on this subject because their livelihoods depend heavily upon it. Next, I take into consideration the neighborhood. I ask myself what a person buying into it would expect to find. Finally, I carefully assess the style/layout of the home itself.